Craig Oldham

Craig Oldham

Managing Partner + CEO Marketing Advisor

Craig Oldham is a seasoned senior executive renowned for his consistent prowess in driving profitable revenue growth through cutting-edge digital marketing technologies. Currently, he spearheads a dynamic marketing consulting practice, guiding enterprises and CEOs in unlocking incremental value from their marketing endeavors. Recognized as both a transformative catalyst and a digital marketing authority, Craig's extensive background includes key leadership roles in diverse sectors such as consumer, B2B, finance, telecom, insurance, software, advertising, and non-profit. With a strategic focus, he is available for exclusive CMO, private equity, and Board of Director opportunities.

Commencing his career in the telecommunications realm at Ameritech Corporation (now AT&T), Craig garnered extensive B2C and B2B marketing expertise. His journey led him to Allstate Insurance Company as Marketing Director, where he navigated the evolving retail insurance landscape by harnessing the power of Allstate's expansive agent network. Remarkably, he pioneered a $600 million online revenue stream within just 18 months. His achievements caught the attention of Zurich Financial Services, where he was entrusted with building their inaugural integrated B2B marketing team. At Zurich, Craig orchestrated substantial revenue growth and transformed the global paid marketing landscape.

In a remarkable transition, he joined the prestigious American Red Cross, overseeing their digital marketing and commerce group. Tasked with consolidating 730+ local chapter websites into a cohesive national platform, Craig's efforts drove a 40% increase in online donations, notably during significant events like Hurricane Sandy. His transformative touch extended to Tessco Technologies, where as Senior VP Marketing and Corporate Officer, he orchestrated a remarkable turnaround, breathing new life into the company's 30-year legacy. As the force behind Mahdlo Marketing, he currently empowers B2B and B2C CEOs through pioneering eCommerce and Marketing advisory services, collaborating with Chief Outsiders on impactful marketing ventures.

Craig holds an MBA in Marketing from the University of Illinois at Chicago and a Bachelor of Arts in Telecommunications from Indiana University. A distinguished member of The Marketing Leaders of DC, his thought leadership has graced publications like CIO Magazine, Internet Retailer, and the Business Journal. He delivered a keynote address at the National Retail Federation, sharing the stage with Al Gore. Beyond his professional pursuits, Craig finds solace in the Washington DC area with his family, indulging in his passion for golf and technological innovations. Notably, he holds four patents, including three in design and one in business processes, all integral to enhancing the eCommerce experience.